MARKETING/AGENCY · CASE STUDY
CODA Awards Season Campaign
Client
AppleTV+ at ROSEWOOD Creative
Role
Project Manager
AT A GLANCE
Client
AppleTV+
Role
Project Manager
Timeline
Feb - Mar 2022
Team
As part of ROSEWOOD Creative
Scope
Digital campaign, 5-8 deliverables across Instagram and Twitter
01
The challenge
In 2022, during awards season for the 94th Academy Awards, ROSEWOOD Creative was asked to develop a digital campaign for Apple TV+, targeted at Academy voters, in support of CODA. The work was digital only, and it needed to come together in about one to two months.
Resources were limited, which made the short window tighter. The campaign would include about five to eight deliverables, repurposed from existing CODA campaign assets. As the season unfolded, the creative had to be updated with the film’s latest accolades. Every round also had to move through three Apple TV+ approvers, plus internal account, creative, and production reviews.
02
My role
I was the Project Manager on the campaign. My job was to keep the work moving through a short development window, with limited resources and a clear chain of approvals.
I tightened the timeline so it matched what we could realistically deliver, then secured the resources to support that plan. I tracked everything in Trello and on a Hot Sheet — a priority list that kept the most important tasks visible as accolades changed and new creative updates came through.
03
The approach.
01
A tightened timeline.
With limited resources and about one to two months to work with, I started by tightening the timeline, then secured the resources we needed to meet it.
03
Tracking in Trello.
I ran the work in Trello so the internal account, creative, and production teams could see status and reviews in one place.
02
Aligned deliverables.
We aligned on about five to eight deliverables, built from existing CODA campaign assets, and planned for creative updates as the film’s accolades came in.
04
A Hot Sheet.
I kept a Hot Sheet, a living priority list, so the team always knew what needed attention first as updates and approvals moved through.
04
Highlights
5-8
DELIVERABLES
1-2 MONTHS
DEVELOPMENTS
DIGITAL ONLY
FOR ACADEMY VOTERS
THREE OSCARS
WON BY THE FILM
05
The outcome
We delivered on time, and the work had more visibility. The campaign supported CODA’s awards run; the film won 3 Academy Awards, including Best Picture, at the 94th Academy Awards.