RESUME

Feb 2026 - Current

Brought on as a Senior Strategic Advisor to design and develop a one‑day summit under the ERiCA Grant, focused on creating an impactful, equity-centered experience for Cerritos College Continuing Education students and partners.

• Lead strategic design and development of a 1‑day summit funded by the ERiCA Grant, aligning objectives with grant requirements and institutional goals.

• Define summit purpose, audience, and outcomes; crafted agenda, session flow, and experience design to support equitable access and representation in continuing education.

• Advise on stakeholder engagement, speaker and partner criteria, and success metrics to ensure the program is impactful and repeatable.

Jun 2025 - Apr 2026

Accounts: Los Cabos Tourism / Palm Springs International Airport / Visit Seattle / Visit Albuquerque / World Bank / Laika Studios

• Managed full project lifecycles, guiding campaigns from conceptualization through execution with careful oversight of timelines, budgets, and resources.

• Monitored project health through ongoing tracking and reporting, proactively sharing key callouts, risks, and status updates with leads to maintain team alignment.

• Supported media and account leads by coordinating communication with contractors, vendors, and internal teams to ensure smooth project delivery.

• Handled contracts, agreements, and invoicing processes, from drafting and processing to managing approvals and signatures.

• Partnered with cross-departmental teams on financial planning tasks, including estimating, routing change orders, and ensuring accurate project time reporting.

Jul 2024 - Jun 2025

Clients: Black Student Athlete, Ujima: The National Center on Violence Against Women in the Black Community

• Supervised a team of approximately 10 staff, proactively resolving past due items and addressing workflow obstacles.

• Analyzed and optimized workflow processes, providing actionable recommendations to improve team efficiency.

• Troubleshot Asana and other technology platforms to ensure seamless project management and resolve technical issues.

• Supported planning for the 2025 Black Student Athlete Summit and Ujima: The National Center on Violence Against Women in the Black Community, managing client and internal communications, and delegating tasks to ensure successful event execution.

Apr 2024 - Jul 2024

Clients: JUSTIN Vineyards & Winery / Landmark Vineyards

• Spearheaded 30+ complex projects, overseeing multiple deliverables from concept to launch.

• Served as the primary liaison between internal teams and client, facilitating seamless communication and collaboration to ensure project success.

• Demonstrated agility by swiftly adapting to timeline changes and resource reallocation, ensuring project continuity and goal achievement.

• Actively participated in weekly agency and client meetings, providing detailed project status updates and outlining next steps to stakeholders.

Feb 2024 - Jul 2024

• Collaborated with the founder to develop and organize the EmpowerHER event, designed to provide self-care and voting rights education to underserved communities.

• Actively participated as a yoga instructor, leading a physical practice on the day of the event.

• Developed a comprehensive plan to fulfill the founder's vision, including creating spreadsheets for all necessary print and digital materials as well as tasks that needed to be addressed.

• Maintained and monitored budget sheets to ensure financial accountability throughout the planning process.

• Created a sponsorship deck and handouts for potential sponsors, successfully securing partnerships specifically for the wellness segment of the event.

• Crafted the event program agenda, outlining the timing and sequence of each session to ensure a smooth flow throughout the day.

• Led the wellness team, ensuring the seamless execution of activities during the event.

• Established the registration process and trained volunteers to efficiently manage attendee check-in.

Mar 2023 - Dec 2023

• Substituted yoga classes at Astro.Gong.Yoga

• Obtained RYT-200 Certification

• Traveled abroad

Jul 2022 - Mar 2023

Partners: Walmart, Kroger, Target & Publix

• Took charge in lieu of the Senior Trade Marketing Manager by reviewing and testing samples of 17 large-format point-of-sale (POS) projects for the multi-million dollar sponsorship with Walmart during the 2023 F1 Austin Grand Prix.

• Oversaw monthly cooler bank orders, ranging from 20 to 30 with costs up to $5K per order, involving the creation of mock-ups, routing for cost approval, communication of order status and coordination of final deliveries between field teams and manufacturers.

• Collaborated on the conceptualization and development of POS materials with cross-functional departments, which includes obtaining estimates, determining production lead times, creating POS floor plans, developing project presentation decks, maintaining project trackers and briefing vendors and designers.

• Ensured quality control by reviewing physical samples, digital proofs and final deliverables, ascertaining that all POS items aligns with the company's brand and expectations.

Aug 2021 - Jul 2022

Client: Apple TV+

Accolades: Cannes Bronze Lion for Innovation in Branded Content 2022 & Cannes Bronze Lion for Use of Audio Platform 2022

• Collaboratively coordinated with cross-functional departments to define budget scopes up to $150K, allocated resources from a dynamic pool of 90 staff members, established timelines and managed a team up to 15 members for each campaign, including projects such as AppleTV+'s Swagger, WeCrashed, CODA's Award Season and Loot.

• Managed a team to create impactful social assets, boosting CODA's visibility during award season and securing 3x Academy Awards.

• Contributed to the agency's submission for CODA at Cannes by overseeing work, team collaboration and data entry, resulting in the attainment of 2x Bronze Lions at Cannes 2022.

• Demonstrated effective leadership by conducting weekly internal meetings to keep team members informed about material resources, project priorities, changes, and milestones, while taking ownership of RACI, Hot Sheets, and Project Trackers to meticulously oversee and ensure that all project assets met established deadlines.

Feb 2016 - Aug 2021

Clients: Yamaha Motor Corporation USA, Sage Hill School, Mothers Polishes Waxes Cleaners & Toyo Tires

Accolades: 1 Gold, 4 Silver & 8 Bronze Addy Awards for Strategic Concepts and Integrated Marketing Plans

• Oversaw budgets up to $100K, developed estimates, processed invoices, and created production plans and schedules, including anticipating and resolving potential conflicts and risks that could interfere with the project.

• Assessed team resources and bandwidth for 10 to 20 projects, sourcing web developers, designers, video editors, and production artists for digital, print and broadcasting advertisements.

• Acted as the primary contact for clients, managing access of up to 2.5K photoshoots assets per campaign.

• Proactively engaged in strategic negotiations, aligning estimates, timelines and deadlines as required.

• Developed best practices and operational strategies to enhance efficiency, productivity and overall quality.